- The newly launched 4-year degree BS program.
- “There is a lack of sports management in Pakistan”.
- About 37 different sports are being played in Pakistan.
KARACHI: Sports Business Management Degree Program has started in University of Karachi while Lahore Qalandars has also announced internship for students.
The newly launched four-year degree program BS in Sports Business Management at the Department of Public Administration of the University of Karachi will be very helpful in creating a healthy environment for sports-related activities in the country.
As this is one of its kinds of degree programs launched in Pakistan, it could be a game changer not only for the youngsters but also for the players and people who are associated with different sports in the country.
The BS in Sports Business Management degree program has the potential to change the existing environment of different sports in the country and it could also help in overcoming the management issues in different fields of sports.
These views were expressed by the Owner and the Chief Executive Officer of the Lahore Qalandars Atif Rana while speaking at the launching ceremony of the KU BS in Sports Business Management.
During his address as a chief guest at the KU Audio Visual Centre, he mentioned that there is a lack of sports management in Pakistan, and hoped that this course may provide the solution in this regard. He offered that whoever takes this program will be offered an internship so that they can see things on the ground and positive results can be seen easily.
“During the last 75 years, sports were not taken seriously, but now this field is recognized, which is a good sign. Around 37 different sports are being played in Pakistan and such courses will definitely have an impact on them.”
Meanwhile, the guest of honor, the GM Productive Line NIKE (Speed Private Limited) Mustafa Yousuf, informed the audience that Pakistan’s sports export is US$409 million annually which can be increased with the help of such degree programs that will be game changer for the country’s economic situation.
Former Test cricket Cricketer Sadiq Muhammad mentioned that hardly 0.1 percent of good sportsmen emerged from the whole world. He said that this is a fact that we could not produce 1000 quality sportsmen in 37 games played in the country in the last 75 years.
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