Coca-Cola, one of the world’s most well-known beverage brands, has announced the launch of a non-fungible token (NFT).
The Atlanta-based beverage corporation revealed its partnership with developer Tafi to offer branded virtual wearables named NFTs in a news release issued earlier today. The tokens will be used to represent various products and will be offered on a variety of blockchain-powered platforms.
Coca-Cola will make its first push into NFTs with this upcoming launch. It also marks the first time that a major company has used these tokens to expand its reach. All earnings from the sale will go to the Special Olympics, as the beverage firm wishes to commemorate International Friendship Day with the NFT.
Coca-Cola claimed that the NFT drop would consist of four different components, each containing multi-sensory NFTs housed inside a Friendship Box. The box will be an NFT as well. When the NFT is digitally opened, it will be auctioned off, and the winning bidder will receive more unique surprises.
The NFT launch also includes the ability to wear the assets in Decentraland, a blockchain-powered 3D virtual reality world. Coca-Cola also announced that to commemorate the launch of the NFT, it will throw a “Rooftop Party” on Decentraland.
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