Daihatsu, a name synonymous with reliable, affordable, and fuel-efficient small cars, is a well-established brand with a strong presence in the Southeast Asian market. The company’s impressive portfolio of budget-friendly vehicles has captured the hearts of consumers across the region, and now, enthusiasts and car buyers in Pakistan are urging the Indus Motor Company (IMC) to introduce popular Daihatsu models into the local market.
The History and Transition of Daihatsu in Pakistan:
Daihatsu, the oldest Japanese car manufacturer, can trace its roots back to 1907. In 1988, Toyota acquired a controlling 51% stake in Daihatsu, eventually making it a wholly owned subsidiary in 2016. With a reputation for producing quality small cars known for their dependability, affordability, and ease of maintenance, Daihatsu has been a go-to choice for consumers in emerging markets and its native Japan. Notably, it competes head-to-head with its arch-rival, Suzuki, in the Japanese market.
Daihatsu’s Presence in Pakistan:
In Pakistan, the Indus Motor Company (IMC) has been selling various locally assembled and imported Daihatsu cars. Among these, the Cuore hatchback enjoyed tremendous popularity. However, when Pakistan transitioned to Euro-2 standards in 2012, the Cuore was discontinued, creating a vacuum in the small car market that remains unfilled to this day. IMC currently sells only four locally assembled Toyota models: the Corolla, Yaris, Hilux, and Fortuner. However, considering Daihatsu’s attractive offerings, IMC has a golden opportunity to diversify its product portfolio and cater to the high demand for small, affordable, and fuel-efficient cars in the Pakistani market.
Potential Daihatsu Models for the Pakistani Market:
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Daihatsu Ayla:
The Daihatsu Ayla hatchback is technically similar to the Toyota Agya/Wigo and Perodua Axia but differs cosmetically.
It is offered with 1.2L and 1.0L engine options, featuring safety and creature comfort features.
The Ayla could fill the void of a quality 1.0L hatchback in Pakistan and attract those who opt for the used JDM Vitz.
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Daihatsu Sirion:
The Sirion hatchback offers a more spacious alternative to sedans with its 1300 cc engine.
It can be positioned as a worthy alternative to the Suzuki Swift, offering ample space without a traditional sedan boot.
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Daihatsu Rocky:
The Daihatsu Rocky, a sibling of the Toyota Raize, comes with fuel-efficient 1.0-liter turbo and hybrid engine options.
IMC should consider launching the Rocky hybrid to cater to a wider range of consumers and promote fuel savings and environmental benefits.
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Daihatsu GranMax:
The GranMax is a versatile vehicle that can replace the aging Suzuki Carry, Bolan, and Ravi models.
Available in minivan and pickup variants, it comes with 1.2L and 1.5L engine options and manual and automatic transmissions.
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Daihatsu Mira:
The Daihatsu Mira, also known as Cuore in Pakistan, is already popular in the used JDM market.
A new Daihatsu Cuore with a 660cc engine could compete with the Suzuki Alto in the entry-level hatchback market.
The potential introduction of these Daihatsu models in Pakistan is a tantalizing prospect. It could provide Pakistani consumers with more choices in the small car segment, allowing them to access dependable, affordable, and fuel-efficient vehicles. While established players may be hesitant to invite competition, diversifying the market can lead to benefits for both car manufacturers and consumers.
IMC has a unique opportunity to revitalize the Pakistani automotive market with Daihatsu’s well-received models. The introduction of these vehicles would not only cater to the growing demand for small and affordable cars but also offer consumers a broader range of options in an increasingly competitive market. Car enthusiasts and budget-conscious buyers across Pakistan eagerly await this potential game-changer in the automotive industry.
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