- Pakistani drama channels have grown in quality and reach, attracting a global audience.
- Social media has significantly increased the popularity of these shows.
- YouTube has become a lucrative platform for making money, with channels uploading all their content.
YouTube has become a lucrative platform for making money, and these channels also upload all their content there. This has not only increased the audience for these dramas but also opened a new revenue stream for the channels. While speaking to YouTuber Talha Ahad, Hajra Yamin discussed the average money a channel makes on YouTube. However, the revenue is not shared with the artists.
He revealed that “a channel on average makes 8-9 million dollars per month from YouTube and this amount could be even greater than this. A big reason why many artists are calling for royalties.”
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