Principles: Accuracy & Verification: Facts are checked before publication. - Impartiality & Balance: News is unbiased; opinion is clearly labeled. - News vs Opinion vs Branded Content: Transparent labeling maintains reader trust. - Corrections & Clarifications: Mistakes are promptly corrected. - Conflict of Interest: Editors and reporters disclose interests and avoid biased reporting. - Sensitive Coverage: Ethical treatment of minors, victims, and vulnerable subjects.