Tue, 21-Oct-2025

Instagram Live stream extended for up to 4 hours long

Instagram Live length extended

Popular photo-sharing platform Instagram has announced to extend the maximum length of its live streaming four hours.

This extended time limit by will be available to all Instagram users around the world.

Explaining the reason behind extending time limits on live steams, the company said that change is meant to help those who’ve had to pivot to virtual events, like fitness instructors, teachers, musicians, artists, activists and among others.

Related to this change, Instagram will also update the ‘Live Now’ section in IGTV and at the end of live streams to help direct users to more live content.

Instagram also today pre-announced another feature which has yet to arrive.

It says that it will soon add an option that will allow creators to archive their live streams for up to 30 days.

Read more

Instagram to automatically hide target comments to reduce bullying

Instagram negative comments

Instagram has announced that it will automatically hide negative comments in posts to reduce bullying and harassment.

This is one of several new steps that Instagram is taking to avoid target comments that users have reported as inappropriate.

The first new feature will automatically hide comments that could be seen as offensive by users, specifically those that are similar to comments that have been reported earlier.

Users on whose post the comments were made will be able to see the content of the hidden ones but those that are against community guidelines will be automatically removed.

Read more

IGTV & Reels: Instagram to roll out its shopping feature soon

IGTV videos Instagram

Instagram has globally announced the Shopping service across IGTV. This feature will allow users to monetize their base on Instagram and also sell products to their followers directly.

Also, users can make longer IGTV videos to appeal to their viewers.

According to reports, IGTV users can either complete the purchase within the app through the in-app checkout or they could go to the seller’s website to make the purchase.

However, Facebook had earlier noted that it will not charge the seller’s fee through the end of 2020.

“Digital creators and brands help bring emerging culture to Instagram, and people come to Instagram to get inspired by them. By bringing shopping to IGTV and Reels, we’re making it easy to shop directly from videos. And in turn, helping sellers share their story, reach customers, and make a living,” said Instagram COO Justin Osofsky, in a statement.

Read more