- The Legend of Maula Jatt has become an epic hit before its release
- It has taken the internet by storm ever since the first official trailer of the film was released on Sunday
- It is seemingly ushering in a new era for Pakistan’s film industry.
Thanks to Bilal Lashari’s flawless direction, the film’s flawless photography, and the presence of some of Pakistan’s most celebrated performers, the film is an undeniable success.
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The most costly Punjabi film ever shot has also joined with the popular video app TikTok. Neither party has ever worked together on a film like this before in this part of the world. A previous Sony Films production, Spider-Man: No Way Home, collaborated with the app to produce a short film.
@iamhamzaaliabbasi
TikTok has introduced an H5 Page dedicated to the world of Maula Jatt and released a hypnotic filter, providing viewers new ways to engage with one other through unique adaptations of the opulently epic action flick.
@mirzagoharrasheed Winning at twinning ⚡️ #MaakhaNatt #TheLegendofMaulaJatt #maulajatt2022
The Legend of Maula Jatt is a film developed in conjunction with Geo Films, the largest media conglomerate and important contributor to the resurgence of filmmaking in Pakistan.
Ammara Hikmat is a savvy marketer. In the following weeks, makers can co-create the future movie on the official TikTok app.
Speaking to the press, Ammara said ” while, globally studios are exploring TikTok because of its effective reach, this hasn’t been leveraged proactively for driving movie marketing locally. We are adapting to the way people are consuming content and are hopeful that this collaboration will help our movie connect with new audiences. TikTok is the ultimate ally for entertainment now.”
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Mahira Khan, playing Mukkho in the film posted a Instagram story posing in the Maula Jatt tiktok filter captioning it as “Mukho is on Tiktok!” She looked excited and winked at the camera as soon as Mukkho appeared on the filter. Later this day, the whole cast including Hamza Ali Abbasi, Humaima Malick, Gohar Rasheed, and Faris Shafi was seen posing in the filter.
