Crypto.com will become the first Innovation & Technology Partner of Italian Football, Lega Serie A and Crypto.com reveals.
The multi-year collaboration incorporates Crypto.com in all broadcast moments where the use of technology improves the match, as the host of the event of Virtual Assistant Referee (VAR) and Goal Line Technology.
Lega Serie A, the 1st sports league worldwide to collaborate with a crypto platform. As a result of the new collaboration, new NFT collections relevant to Serie A, Coppa Italia, and Supercoppa Italiana will be established, building on the success of the NFT collection Lega Serie A and Crypto.com created for this year’s Coppa Italia.
In the cryptocurrency industry, Crypto.com has increased its reputation with more than 10 million customers globally and top 10 finance in App Store and Google Play.
Whereas more than 30 countries, the Crypto.com visa card is available and most popular.
“We are very happy and honoured by this important partnership with Crypto.com, a leading cryptocurrency company that has chosen Lega Serie A to develop increasingly engaging products for all the fans of Italian football,” said Luigi De Siervo, CEO of Lega Serie A.
Co-Founder and CEO of Crypto.com Kris Marszalek said, “This multi-year agreement confirms the strength of our brand worldwide and the common values with Crypto.com, especially the desire to bring fans closer through technology and innovation. Over the next few months we will be developing a number of commercial and marketing initiatives to expand our fan base and engage more and more fans”
He added, “We are extremely proud to deepen our partnership with Lega Serie A to enhance the fan experience with technology and innovation at the core”
He concluded, “Since its introduction, VAR has brought greater transparency and reliability to football, features which we value deeply at Crypto.com”
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