In a surprising turn of events in the local car industry, Ghandara Automobiles has announced that it will not reduce the prices of its two flagship crossover SUVs, the Tiggo 4 and Tiggo 8 Pro, despite a wave of price drops by its competitors. The decision comes as a reaffirmation of the company’s commitment to providing value to its customers and maintaining stability in the market.
In an official statement, Ghandara Automobiles stated, “In line with our commitment to providing value to our customers and maintaining stability in the market, the prices of the Chery Tiggo 8 Pro and Tiggo 4 Pro will remain unchanged.”
Weathering Forex Fluctuations
One of the primary reasons behind this decision is the company’s resilience in the face of forex fluctuations. Ghandara Automobiles, it seems, is unfazed by the ever-changing foreign exchange rates and is determined to shield its customers from abrupt price changes.
The statement went on to express gratitude to loyal customers and partners who have supported the company throughout the years. It emphasized the importance of making quality vehicles accessible to a wide range of consumers and the commitment to maintaining the current pricing structure for the foreseeable future.
Waiting for stability
In an interview with PakWheels.com, an official from Ghandara Automobiles explained the company’s stance, stating that they are waiting due to the perceived instability in forex rates. The company believes that recent currency appreciation may be temporary, which informs their decision to keep prices steady.
Current Prices
As things stand, the Tiggo 4 Pro is priced at Rs. 6,999,000, while the Tiggo 8 Pro has a price tag of Rs. 10,399,000. In contrast to Ghandara’s decision, several other prominent car manufacturers, including Kia, MG, Toyota, Hyundai, and Honda, have recently announced price reductions. These reductions have been attributed to the favorable performance of the Pakistani rupee (PKR) against the US dollar.
Engine and Transmission
Under the hood, the Chery Tiggo 4 packs a punch with a 1.5 Turbocharged CI engine. This powerhouse delivers 145 horsepower and a robust 210Nm of torque. Paired with a CVT transmission, this vehicle offers a smooth and efficient ride. What’s more, it comes with three distinct driving modes, including Normal, Economy, and Sport, allowing drivers to tailor their driving experience to their preferences.
Exterior
The Chery Tiggo 4 is not just a performer; it’s a head-turner. Adorning the front are striking LED Headlamps and Daytime Running Lights (DRLs), providing excellent visibility and a touch of modern elegance. The LED Rear Lamp adds a touch of finesse to the rear. This crossover also offers the luxury of a sunroof for those who want to bask in the open air and roof rails for added versatility. Boneless wipers at the front and rear ensure that you have a clear view in all weather conditions. The 17-inch Sports Alloy Wheels wrapped in 215/60/R17 tires keep you grounded on your journeys, and a spare tire provides peace of mind for those unexpected situations.
Interior
The Chery Tiggo 4 seats five passengers comfortably. The Electronic Power Steering (EPS) is equipped with media controls, ensuring that you can easily manage your infotainment system without taking your hands off the wheel. The car’s automatic single-zone air conditioning keeps the cabin at the perfect temperature. The dashboard features a 5.7-inch TFT Display Speedometer, and at the center of it all is the impressive 10.25-inch Central Console HD Infotainment System that keeps you connected and entertained throughout your journey.
The interior color tone is a combination of Black and Red, offering a sporty and vibrant atmosphere. The seat material is PVC, which strikes an excellent balance between comfort and durability.
Comfort
Chery has gone the extra mile to ensure that the Tiggo 4 provides a comfortable and convenient driving experience. The driver’s seat is 6-way manual adjustable, allowing you to find your ideal position behind the wheel. The passenger seat offers 4-way manual adjustment for personalized comfort. The inclusion of Cruise Control simplifies highway driving, while the Smart Key and Push Start feature adds a modern touch to your daily routine.
Safety
Safety and security are paramount. The Chery Tiggo 4 is equipped with a Reverse Camera to aid in parking and maneuvering. An Immobilizer adds an extra layer of protection against theft, and the Tyre Pressure Monitoring System (TPMS) ensures that your tires are always in optimal condition, contributing to safety and efficiency.
Market Impact and Outlook
The price reductions by other manufacturers are seen as a welcome development for consumers and the overall market, which had been grappling with high prices that directly impacted sales. According to data from the Pakistan Automotive Manufacturers Association (PAMA), the auto industry has been experiencing a consistent drop in sales over several months.
As the market continues to evolve, Ghandara Automobiles’ decision to hold its prices steady in the face of industry-wide reductions represents a bold stance aimed at preserving value for its customers and maintaining market stability. It remains to be seen how this decision will impact the company’s performance and its position in the local car industry.
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