- Prince Harry has ‘completely delivered’ the soap opera story.
- Harry demonstrated its value in contemporary consumer culture.
- Prince Harry fully kept the buyers engaged.
Analysts say Prince Harry has ‘completely delivered’ the soap opera story on which the Firm has weathered ‘it all’.
These disclosures were made by writer Pauline Maclaran in an article for the New Zealand Herald.
She wrote there, “As one of the world’s most famous brands, the British royal family has a strong, tailored narrative of patronages, pageantry and people.”
“The monarchy has long demonstrated its value in contemporary consumer culture, and kept its buyers engaged.”
“But what sets the royal family apart from other corporate brands is its individual, and often uncontrollable, human elements.”
“The narratives that they (or the media) create can produce what then Prince Charles once referred to as a ‘soap opera’.”
So “With history repeating itself – at least when it comes to royal public drama – the soap opera effect is again in full swing,” she continued before concluding.
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