• An industry insider predicts that Prince Harry’s memoir Spare will sell well even if it is panned by critics or royal fans.
• The book will be published by Penguin Random House on January 10, 2023.
• Rumours that the book would debut during the busy 2022 Christmas season were false.

An industry insider predicts that Prince Harry’s eagerly awaited memoir Spare will sell well even if it is trashed by critics or royal fans.

Prince Harry’s memoir will be published by Penguin Random House, the Duke of Sussex’s publishers, on January 10, 2023, as previously reported. This confirmation comes following rumours that the book would debut during the busy 2022 Christmas season.

Rutger Bruining, founder and CEO of memoir-writing service Story Terrace, explained to Newsweek why the timing of the memoir’s release wouldn’t have an impact on its commercial success:  “Prince Harry’s memoir is such a highly anticipated release that it becomes almost irrelevant when he releases it.”

“Due to the secrecy and hype, every new update on it generates sensationalist headlines, which keeps the discourse about the book fresh at any point,” Bruining explained.

“Given Harry’s stature, his book is almost impervious to release timings and the market considerations that impact most authors,” the author said.

“Even if the book is panned by critics, the public’s fascination with Harry and the royal family is strong enough to make the book pretty much critic-proof from a sales perspective… The anticipation behind it means that it will perform well no matter when it is released,” Bruining concluded.

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