• Ranbir, who has been on the big screen for four years, has had a successful career spanning 15 years.
• Ranbir wants to thank his fans first for supporting him.
• He desires for his followers to own Shamshera and enjoy the film with him.

In the action comedy Shamshera, Ranbir Kapoor portrays the ultimate Hindi film hero who is larger than life. Ranbir, who has been on the big screen for four years, has had a successful career spanning 15 years. During which he has produced hit films like Barfi!, Yeh Jawaani Hai Deewani, Ae Dil Hai Mushkil, and Sanju, to mention a few. Ranbir wants to thank his fans first for supporting him by doing something incredibly special during the Shamshera promotions. He desires for his followers to own Shamshera and enjoy the film with him.

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To RK, With Love, which provides everyone of his followers the chance to write to Ranbir, is the first of several significant initiatives that Yash Raj Films have planned that involve his fans. It is difficult for his followers to garner more of the superstar’s attention because he has been social media reclusive. With Shamshera, Ranbir wants to make an exception and wants to use this creative social media strategy to achieve something unique for his fans. He assures his admirers that when they write to him, they will receive a pleasant surprise!

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Ranbir says, “Sometimes, I feel so guilty that I get so much love and support from my fans and I can never reciprocate it. I think the YRF marketing team has really come up with interesting ideas where I can really interact with my fans, I can open myself up, they can really get to know me and I can get to know them. Because eventually, it’s all about them. It’s all about bringing a smile to their faces and that’s what matters the most. So I am really happy that I am doing this and I hope I can do lots more of this in my career!”