The royal couple, Prince Harry and Meghan Markle have been cautioned that they “need to substantially beef up their links with monarchy.”

According to a consumer expert, the Royal couple is “truly nobodies in the US” without the Royal Family name.

“The Duke and Duchess of Sussex’s great popularity across the Atlantic are large because of their titles and their ties with the British monarchy,” said Professor Maclaran, professor of marketing and consumer research at Royal Holloway, University of London, told The Sun.