In the midst of her tumultuous divorce from Kanye West, Kim Kardashian is set to relaunch her KKW Fragrance line, with sources claiming that the rebranding and rebrand are preludes to Kim deleting the ‘West’ from her name.
According to Allure, the reality star and beauty entrepreneur ‘can’t wait’ for the next chapter of her ‘fragrance journey,’ and she announced on Friday that she will be closing down KKW Fragrances and relaunching it under a new name.
In her post, Kardashian stated: “Fragrance as many of you know is deeply personal for me.”
Fragrance as many of you know is deeply personal for me. I put my heart and soul into every bottle, and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017.
— Kim Kardashian (@KimKardashian) April 1, 2022
In the meantime, enjoy 40% off sitewide until supplies last.
With Love Always,
Kim
— Kim Kardashian (@KimKardashian) April 1, 2022
She went on to add: “I put my heart and soul into every bottle and I’m so incredibly proud of every KKW Fragrance product and collaboration that we have launched since Crystal Gardenia in 2017.”
“I cannot wait to introduce you to the next chapter of my fragrance journey – I promise I won’t be gone for too long,” Kardashian continued.
She then thanked her fans for their “loyalty and love these last few years”.
Kardashian is still mired in a contentious divorce battle with Kanye West, who has regularly used social media to criticize Kardashian and her new partner Pete Davidson.
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