• TikTok and PTA announce the #DigitalHifazat Contest to raise digital safety awareness among Pakistani youth.
• The contest invites creators to create impactful videos on six key areas.
• The contest aims to inspire users to promote digital safety and encourage a culture of verifying information before sharing.

KARACHI: TikTok has partnered with the Pakistan Telecommunication Authority (PTA) to announce the #DigitalHifazat Contest, aimed at raising awareness about digital safety among the youth across Pakistan.

The contest invites TikTok creators to produce short, impactful videos focusing on six key areas: responsible social media usage, combating online harassment, preventing online fraud, ensuring youth safety and well-being, understanding TikTok’s safety tools, and addressing misinformation on social platforms.

Through the #DigitalHifazat Contest, TikTok and the PTA seek to inspire users to promote digital safety and encourage a culture of verifying information before sharing. By participating, users can educate others about responsible online behavior, contributing to a safer digital environment for all.

TikTok remains dedicated to user safety, ensuring that content on the platform aligns with its Community Guidelines while addressing issues like online harassment, fraud, youth safety threats, and misinformation. The #DigitalHifazat Contest is part of TikTok’s ongoing efforts to uphold these values and maintain a secure, positive space for its global community.

Creators can enter the contest by posting videos with the hashtag #DigitalHifazat and tagging @ptaofficialpk. Participants must fill out a form on the contest’s official hashtag page on TikTok, available in both English and Urdu.

The page can be accessed by searching for the #DigitalHifazat hashtag on the app. Winning videos will be selected based on content quality, relevance to the topic, and adherence to TikTok’s Community Guidelines. Results will be announced on the official hashtag page, with the winner receiving an Apple iPad Air and two runners-up receiving Samsung smartphones. The contest is open to participants aged 13 and above.

This partnership between TikTok and the PTA highlights a shared commitment to enhancing digital literacy and safety in Pakistan. The #DigitalHifazat Contest will serve as a platform for Pakistani youth and digital enthusiasts to express their views on critical digital issues, ultimately fostering a more informed and responsible online community.

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