United Bikes, recognized for its economical motorcycles, directly challenges Japanese competitors, particularly during periods of inflated bike prices stemming from currency devaluation and import constraints.

While Honda, Yamaha, and Suzuki control the market for premium motorcycles, United distinguishes itself by providing accessible entry-level options. Their range encompasses commuter bikes, sports bikes, and high-performance models. In 2024, the latest price for the United US 70 stands at Rs109,500. Furthermore, the United US 125 is presently listed at Rs164,500 in Pakistan.