Mercedes-Benz plans to bring 25 new and updated vehicles to dealerships in 2024.
Unlike last year, where they focused on selling electric vehicles (EVs), this year they’ll emphasize more affordable cars like the facelifted E-Class, the new CLE, and the GLC in plug-in hybrid form.
They used to offer seven entry-level models, but they cut three of them to focus more on luxury cars.
Now, they’re shifting their strategy because of product cycles, not just because of the EV push last year. They’ll sell more combustion and hybrid cars in the US instead of focusing solely on EVs.

Dealers are struggling because cars like the EQS haven’t sold well, so Mercedes wants to offer cheaper cars to help dealers make more profit.
While some people might not feel sorry for dealers who made big profits in the past, this move could benefit consumers by offering lower-priced cars with fewer supply issues.

Mercedes is trying to stay realistic instead of being overly ambitious. They’ll still introduce EVs, but they’ll also focus on higher-profit vehicles.
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The A-Class might come back someday if economic conditions change, but for now, Mercedes wants to maintain a balance in their lineup.















