Tue, 21-Oct-2025

TikTok unveils AI-powered Smart+ to boost ad revenue

TikTok AI Smart+

TikTok has introduced Smart+, an AI-powered advertising tool designed to enhance ad revenue and compete with Meta’s Advantage+ and Google’s Performance Max. This new tool fully automates the ad-buying process, from creative development to targeting optimization. Smart+ gives marketers the flexibility to let TikTok’s AI create and manage ads or take control at specific stages … Read more

TikTok is making its AI available to other companies

TikTok is making its AI available to other companies

TikTok’s AI is no longer a secret; in fact, it is currently available for purchase. According to the Press Release, parent company ByteDance has quietly established a BytePlus division that offers TikTok technology, including the recommendation algorithm. Customers can also purchase computer vision technologies, real-time effects, and automated translations, among other features. BytePlus launched in June … Read more