Tania Aidrus , Google’s senior executive has resigned from her post to lead the Digital Pakistan Campaign initiated by Prime Minister Imran Khan. Tania Aidrus has arrived in Pakistan from Singapore to Prime Minister Imran Khan’s Digital Pakistan Initiative.
Tania was a senior executive at Google and she has worked as Country Manager South Emerging Markets.
In September, PTI leader Jahangir Tareen announced that Pakistan government is looking to acquire the services of a senior google executive to revamp its payment system and aid digitalisation in the country. He added that the government had persuaded the executive to lead the project in Pakistan after great amount of effort.
“She is leaving Google. In fact, she has left it and she is moving to Pakistan and will lead the digitisation initiative,” Tareen said.
Tania Aidrus’s recent engagement with Google was as ‘Director, Product, and Payments for Next Billion Users’. Majority of her work was focused on creating products and services to address emerging trends and needs in growth markets.
Prime Minister Imran Khan launched the ‘Digital Pakistan’ initiative as a part of their government’s digitisation programme to introduce the latest technologies for public welfare.
The inauguration ceremony of Digital Pakistan’ campaign was held at the Prime Minister’s Office in Islamabad. While addressing the ceremony Prime Minister Imran Khan said that “digitising Pakistan is crucially important for the progress of the country’s youth”
“Digital Pakistan will be the government’s utmost priority. It will unleash the potential of the youth. Pakistan has the second biggest population of youth and it can be turned into strength through digital work,” said the Prime Minister.
“Women can contribute to this sector as well and gain jobs,” said the premier.
Tania Aidrus also addressed the “Digital Pakistan” initiative ceremony. She said Pakistan has huge potential in Technology. She added Roti,Kapra, Makan & Internet are the basic rights of every Pakistani Citizen.
https://youtu.be/qTkkTfyQac8
Under the Digital Pakistan campaign correspondence between government departments, which was previously done on paper, will be made digital.
Ministry of Information Technology will supervise the project and make it functional with in three months.
Previously on the 21st of December, Dr Khalid Maqbool Siddiqui–the federal minister for Information Technology and Telecommunication had said that digitalizing Pakistan in the topmost preference of the government.