Tue, 21-Oct-2025

Saudi Tourism Authority signs partnership with Alibaba Group

Saudi Tourism Authority (STA) signs partnership with Alibaba Group

The Saudi Tourism Authority (STA) has inked a memorandum of understanding with Alibaba Cloud, the Alibaba Group’s digital technology and intelligence backbone. The pact lays the groundwork for a cooperation arrangement that will provide Chinese tourists visiting Saudi Arabia with a seamless visitor experience. The agreement is part of STA’s ambition to use cutting-edge technology … Read more