As TikTok’s global rise is proved to be a competitor among all applications, the other companies in the tech industry have made changes to their platforms following the competition.
Snapchat, a multimedia messaging app, has started working to make a level with TikTok in international market.
However, the new features added by Snapchat will definitely go a long way towards helping it stay relevant in an increasingly competitive social media landscape.
The social media platform started off with an experiment in Australia and New Zealand that allowed users to add popular music as background music for their Snaps.
Also, this proves to be a big success as the new feature by Snapchat will roll out globally to all iOS users that have the apps on their phones.
The company is trying to innovate by testing out a brand new feature that might allow users to make their own sounds that they can add to their Snaps.
The company confirmed it’s testing a new experience that allows users to move through Snapchat’s public content with a vertical swiping motion — a gesture that’s been popularized by TikTok, where it allows users to advance between videos.
What is Snapchat and how to use it?
Snapchat is a popular messaging app that lets users exchange pictures and videos (called snaps) that are meant to disappear after they’re viewed.
Moreover, it’s advertised as a “new type of camera” because the essential function is to take a picture or video, add filters, lenses or other effects and share them with friends.