Less product, same price: ‘Shrinkflation’ hits US shoppers
NEW YORK: More air in that bag of chips? Fewer flakes in your cereal box? You’re not imagining it: “Shrinkflation,” a tactic used by industry to hide price increases, is back in vogue. Facing the post-pandemic inflationary surge, partly fueled by bottlenecks in global supply and trouble finding workers, companies are under more pressure to … Read more