Acclaimed Bollywood-Hollywood actress Priyanka Chopra has recently given fans a huge surprise as she announced to launch her own hair-care brand.
The Quantico starlet to Twitter to announce the news and admitted, “This is ANOMALY. What a surreal moment to introduce you to the first brand I have ever created! For the last 18 months I have worked alongside my partners at Maesa toward the day when we could share our labour of love with the world & I can’t believe that time has finally arrived.”
Bottles made from 100% plastic trash. Less spent on packaging. More spent on superior formula.
Find #AnomalyHaircare exclusively at @target pic.twitter.com/YTbu6NfeJB— Anomaly Haircare (@AnomalyHaircare) January 29, 2021
“I’ve tried a lot and learned a lot about haircare over the years…what gave me great hair days, what didn’t, and everything in between…and I have infused that into a collection of products that gives your hair the TLC it deserves.”
In her Twitter thread Priyanka also gave an in-depth look into pricing and sourcing, adding how “Our formulas are vegan and clean, with high performance ingredients, and our bottles are made from a 100% plastic trash from our oceans and landfills. Oh, and btw, its’s $5.99!”
“We are democratizing sustainable beauty, because access to it should not cost us the Earth and should be available to all. Dropping Jan 31st, exclusively at @Targe in the US and internationally later in the year!”
