Social media giant Facebook was testing Instagram Reels since a long time in few countries including Brazil, Germany, and France. The feature now arrives in India. This is the best time to bring Reels to the country as the government put a ban on TikTok and demand for short video platform has spiked.
Reels will be available for users in India soon. Currently, Instagram Reels feature is being tested in India, and on the basis of the response will be rolled out to each and every user in the days to come.
With TikTok banned in India, homegrown short video apps such as Roposo, Mitron, Chingari, Sharechat, and others are gaining wide popularity and millions of users every day.
Facebook will also use this golden opportunity to attract 200 million TikTok users to Reels.
Reels is not a separate app like others but it is just an extra feature inside the Instagram application. Through which millions of Instagram users in India will likely have the opportunity to try the feature.
