After becoming viral, Hello Kitty company signs a partnership with China
Sanrio’s imp-like rabbit Kuromi was featured in a Chinese social media video that went viral. The brand has generated billions of dollars since its inception almost 50 years ago. Sanrio’s sales in China grew 39% to 4.7bn Japanese yen ($34.4m) in the year to March this year. The Japanese organization behind the Hello Kitty brand … Read more
