- Netflix’s has confirmed that Microsoft will be its “global advertising technology and sales partner”.
- All adverts on Netflix will be only accessible through the company’s platform.
- The corporations disclosed that the cooperation is still in its infancy and that much work remains.
- Both stated that they are “excited to work together”.
Netflix has been losing subscribers recently, and one of its remedies is to offer them an even cheaper, ad-supported tier to return. The streaming platform has officially confirmed that Microsoft will be its “global advertising technology and sales partner.”
Greg Peters, COO and CPO of Netflix, stated in a press statement that “Microsoft has the proven ability to support all advertising needs” while working on an ad-supported product. Microsoft also provided “the ability to innovate on both the technological and sales sides over time.”
[embedpost slug=”whatsapp-will-allow-voice-notes-in-status-updates”]