- MG Motors India has created a virtual mirror setting of its pavilion for the Auto Expo.
- Visitors will be able to personalise MG vehicles and finalise car purchases.
- The platform is accessible on mobile as well as other web browsers.
MG Motors India announced that it had partnered with Metadome, a provider of immersive 3D and extended reality (XR) technology, to build its Auto Expo 2023 pavilion in the metaverse. The automaker’s metaverse, known as the MGverse, will let users visit its pavilion at the Auto Expo 2023 event from the convenience of their homes in a fully working virtual world. In the MGverse, visitors will be able to customise MG vehicles and complete car purchases while interacting with them as digital avatars.
By entering the metaverse, MG Motors India hopes to attract a clientele of modern, tech-savvy vehicle lovers.
“With the automotive buying journey moving online and new-age customers demanding digital products and brand experiences more than ever, MGverse, the first of its kind is creating a new era of immersive customer experiences,” Gaurav Gupta, Chief Commercial Officer, MG Motor India, said in a statement.
The business will be displaying the updated 2023 MG Hector in a virtual mirror setting of its Auto Expo tent in the MGverse.
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