Elon Musk embarked on a public rant against Apple Inc. less than a week ago. Musk said that Apple has discontinued Twitter advertising and threatened to remove Twitter from the App Store. Since then, the mercurial business billionaire has reversed his position, claiming that Apple never considered deleting Twitter from its platform. Musk also claimed to have had a conversation with Apple CEO Tim Cook.
Musk shared a brief video clip of a pond at Apple’s Cupertino offices on Twitter. He also thanked Cook for showing him around the building. In another thread Tweet, he stated that he had a “good conversation,” adding, “among other things, we resolved the misunderstanding about Twitter potentially being removed from the App Store. Tim was clear that Apple never considered doing so.”
Thanks @tim_cook for taking me around Apple’s beautiful HQ pic.twitter.com/xjo4g306gR
— Elon Musk (@elonmusk) November 30, 2022
The “misunderstanding” Musk is alluding to is his one-sided public statements against Apple, in which he claimed that the firm had largely stopped advertising on Twitter, and asked whether “they hate free speech in America?” In the same post, he tagged Apple’s CEO, inquiring as to what was going on.
According to Pathmatics, an advertiser database and digital marketing intelligence tool, Apple’s advertising purchases to Twitter actually increased from October to November. According to Reuters, statistics indicated that Apple’s ad expenditure had not deviated significantly from its typical patterns.
The data did not appear to deter Musk, who has been tweeting pretty aggressively about the corporation in recent days. He retweeted a tweet criticising Apple’s market monopoly and censoring policies.
Musk further stated that Apple “threatened to withhold Twitter from its App Store” without explaining why.
Apple has also threatened to withhold Twitter from its App Store, but won’t tell us why
— Elon Musk (@elonmusk) November 28, 2022
Elon Musk did not disclose any data or information on the advertising drop or the threat to remove Twitter from the App Store. While Musk continued to speak out about the supposed problem, Apple and Cook made no public statements or acknowledgements.
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