• The movie is believed to have earned $15.5 million in its three-day domestic launch.
• Jesus Revolution was expected to earn only about $7 million during its opening weekend.
• Additionally, on opening day, viewers gave Jesus Revolution a rare A+ CinemaScore.

Targeting underrepresented demographics has proven to be a successful tactic at the box office, as evidenced by the recent successes of A Man Named Otto and 80 for Brady, both of which were geared towards older audiences. As general audiences were occupied watching the antics of a drug-addled bear, Lionsgate took advantage of a clean theatrical window this week and released Jesus Revolution in over 2,400 theatres, specifically addressing the faith-based market?

After Ant-Man and the Wasp: Quantumania and Cocaine Bear, the movie is believed to have earned $15.5 million in its three-day domestic launch, including data from pre-release showings. Jesus Revolution was expected to earn only about $7 million during its opening weekend, so this is a fantastic outcome. Prior to the movie’s broad release, Lionsgate staged church screenings, university screenings, and other events that drew tens of thousands around the nation.

Jesus Revolution, a film by Jon Erwin and Brent McCorkle, centres on a young man (Joel Courtney) who encounters a street preacher (Jonathan Roumie) in 1970s California. The two team up with a preacher (Kelsey Grammer) to aid in the revival of his failing church. Erwin is one of the two directors known as the Erwin Brothers, best known for their Christian-themed movies like I Can Only Imagine ($86 million globally), and more recently, American Underdog ($26 million globally).

The movie “Jesus Revolution” is popular with the crowd

Jesus Revolution has had a mixed response from critics, although it has done well with its intended audience. On the review aggregation website Rotten Tomatoes, the movie boasts an astounding 99% audience rating (as opposed to a 53% critics’ score). Additionally, on opening day, viewers gave Jesus Revolution a rare A+ CinemaScore. When CinemaScore started making its scores public in 1986, Erwin is now the only director to have received four A+ ratings. Jesus Revolution shares this prestigious distinction with I Can Only Imagine, American Underdog, and Woodlawn. The achievement was praised as “unique” by Harold Mintz, president of CinemaScore. According to him:

“Since we began accumulating data, Jon Erwin has now received four A+ CinemaScores, more than any other director. It’s unusual for a director to accomplish that feat just once. But to achieve that goal four times is not simply a remarkable accomplishment—it is unheard of. I’d want to congratulate Jon and Brent McCorkle as well as the full Kingdom Story Company team.”

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