• South Korean media expert says their content is popular in KSA
• He also said producers are striving to promote content
• He also said that Korean content has a large market in Gulf

RIYADH: During the second day of Saudi Media Forum, South Korean media expert Si Hyang Lee highlighted the popularity of Korean content in KSA.

Speaking at the event, he said that the industry in his country includes about 1,000 companies that produce hundreds of films and TV series each year.

“While planning and making movies and shows, Korean producers are thinking about how best to promote them around the world.”

Lee also emphasized Korea’s successes in media technology adding that the country produces 60% of world’s video games.

“As we look at the future and Korean content, we focus on the global market, particularly the Middle Eastern countries, where we are widely popular,” Lee said.

The expert also said that Korean content has a large market in the Gulf countries, particularly Saudi Arabia, “With whom we share very similar cultures.”

He noted that his country is also developing educational programs, in mathematics and the English language, for use in the Kingdom.

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