• The focus is on Paris!
• The NBCUniversal advertising campaign for their coverage of the XXXIII Olympiad.
• Which will be held in Paris, France, from July 26 to August 11, 2024, has Paris Hilton.

The Paris Hilton advertisement made its premiere tonight during NBC Sports’ coverage of the Los Angeles Chargers vs. Jacksonville Jaguars NFL Wild Card game.

The first 20 seconds of the advertisement show a silhouette of Hilton leaving a lavish hotel and walking out onto a terrace as a voiceover declares, “Next summer, the eyes of the world will be on Paris,” then cuts away. Before she realises it, inspiring video of previous summer Olympics and the NBCUniversal coverage logo roll. “Oh…the other Paris,” she exclaims.

“I’m thrilled to partner with NBC to help reveal the logo for the Paris Olympics,” Hilton said. HIlton and NBC also released an outtakes reel featuring (what else) a cute, tiny dog and the French translation of Hilton’s catchphrase, “That’s hot.”