- Demi Lovato’s UK album ad deemed ‘likely to cause serious offence to Christians’.
- The pop rock diva violated the rules of the Advertising Standards.
- Demi was “bound up in a bondage-style outfit while lying on a mattress.
The UK has banned an advertisement for Demi Lovato’s album “Holy Fvck” because it could “cause serious offence to Christians.”
The pop rock diva violated the rules of the Advertising Standards Authority (ASA) for “linking sexuality to the hallowed emblem of the crucifix and the crucifixion” on the poster for her most recent album.
Demi was “bound up in a bondage-style outfit while lying on a mattress shaped like a crucifix, with her legs bound to one side in a position that was reminiscent of Christ on the cross, together with the reference to ‘Holy Fvck,’ which in that context was likely to be viewed as linking sexuality to the sacred symbol of the crucifix and the crucifixion, was likely to cause serious offence to Christians,” according to the ASA.
It said: “We, therefore, concluded the ad breached the Code.”
Insisting that they were instructed it was okay to place the posters where they had and that no offence was meant, Polydor Records, a division of Universal Music, put the poster in six locations throughout London last summer.
Four complaints were received by the ASA, which said the posters were viewable to young eyes, Sky News reports.
The regulator said: “We told Universal Music Operations to ensure their ads did not cause serious or widespread offence in future.”
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