- Kardashian Kardashian has joined forces with fast fashion company BooHoo.
- The reality star has been made fun of on social media for ‘greenwashing’ the brand.
- The 42-year-old beauty will launch two 46 special edition piece lines on Tuesday.
Following her selection as a “sustainability ambassador” for the fast fashion company BooHoo, Kourtney Kardashian has been made fun of on social media.
The 42-year-old beauty joined forces with the business on a relationship focusing on sustainable, conscious practises that will see the launch of two 46 special edition piece lines on Tuesday, becoming the new ambassador of the British fashion retailer.
Social media went into overdrive after the collaboration was revealed, highlighting the Kardashian family’s reputation for extravagance. Others criticised Boohoo for leveraging the celebrity association to “greenwash” its brand in response to criticism of its business practises.
“When boohoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fast fashion industry on our planet,” the 43-year-old reality star stated.
“There’s still lots of work to be done and improvements to be made, but I truly believe that any progress we can make when it comes to sustainability is a step in the right direction and will open up the conversation for future advancements,” Kardashian further added.
Her is what Twitter users said:
A private-jetting Kardashian worth $65 million is now “sustainability ambassador” for fossil fuel fashion brand boohoo, where she’ll chat “with sustainability experts to better understand challenges and opportunities in the fashion industry.” We absolutely KANNOT. pic.twitter.com/cmI8zwB3ui
— Venetia La Manna (@venetialamanna) September 6, 2022
Sustainability ambassador for Boohoo is like Ethics Advisor for the Conservatives https://t.co/DaJm6O9EUS
— Mollie Goodfellow (@hansmollman) September 6, 2022
Boohoo collaborating with Kourtney Kardashian is like Burger King collaborating with a fitness influencer.
— Kheamo M 🧚🏽♀️ (@kheamo_m) September 7, 2022
Do you think Kourtney kardashian flew on her private jet to her Boohoo sustainable fashion line meetings?
— Laura de Barra (@LauradeBarra) September 7, 2022
Kourtney Kardashian as Boohoo’s sustainability ambassador. Biggest load of b*llocks – surely even ultra-fast fashion stans don’t buy this utter BS?
— Zainab Mahmood (@zainab_fash) September 6, 2022
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