- Marketing is crucial for businesses in the food and beverage industries, but the current Pringles ad campaign is very effective.
- The firm that makes packaged chips has been pleading with fans to help rename a genuine spider that remarkably resembles its moustached mascot.
- The “Pringles Spider” was initially mentioned by Pringles on Twitter.
Marketing is crucial for businesses in the food and beverage industries, but the current Pringles ad campaign is very effective.
The firm that makes packaged chips has been pleading with fans to help rename a genuine spider that remarkably resembles its moustached mascot since June.
The “Pringles Spider” was initially mentioned by Pringles on Twitter.
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The firm shared a video of the spider with the message, “Help us get the Pringles Spider legally acknowledged.”
Meet the Pringles Spider. A real spider with the Pringles face on its back.
Help us get the Pringles Spider officially recognized, and adopt one today at https://t.co/P3V9nCPkj0 #PringlesSpider pic.twitter.com/WfGnLiB5FS— Pringles (@Pringles) June 23, 2022
According to the wildlife discussion website Jungle Dragon, the Pringles spider, which is actually known as the kidney garden spider (scientific name Araneus mitificus), is widespread in South, East, and Southeast Asia. The size of the species, which ranges from three to nine millimeters, is relatively modest.
Pringles included a link to its website in its tweet, where there is a petition to name the “world’s first branded spider.”
In addition, the corporation announced that it would provide a limited number of petition signers with complimentary Pringles if the rebranding campaign was successful.
On the company’s website, it’s also possible to “adopt” a Pringles spider and receive a “official” certificate of adoption.
Pringles posted a video about the adoption drive on Instagram.
View this post on Instagram
The species is described as “a real spider with the Pringles face on its back” by a woman in the video.
She remarked, “The Pringles Spider is the ideal advertisement because they can reach individuals where other advertisements can’t.
The next several clips in the film appear to be amateur recordings of people jumping when they notice spiders.
It’s the best innovation in out-of-home advertising, but it also works in homes, the woman remarked. The goal is to transport them everywhere.
She continued by listing other advertisements for the spider in video games, music videos, and movie cameos.
She said in the video, “The sky’s the limit.”
“Calling on the arachnid community to do what’s right and acknowledge this very genuine spider as the Pringles Spider,” Pringles states in the petition.
With a target of 5,000 signatures, the petition currently has more than 4,200 signatories.
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