• Sourav Ray named Lang Marketing Chair.
• Ray knows B2B marketing, distribution and pricing.
• Ray was a McMaster marketing professor.

Dr. Sourav Ray is the Lang Chair in Marketing at Guelph’s Gordon S. Lang School of Business and Economics.

Ray, an expert in business-to-business marketing, distribution channels, pricing, new technologies, and technology-intensive industries, will join the department on July 1.

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Ray was a marketing professor at McMaster’s DeGroote School of Business. He obtained his PhD from Minnesota’s Carlson School of Management.

said Ray. “I’ll help”

Marketing, IT, and B2B help Lang’s mission.
Sourav Ray sports a blue shirt and suit.
Over 20 years, Dr. Sourav Ray Ray has taught. His research has appeared in the Journals of Marketing, Marketing Science, Monetary Economics, and Law and Economics.

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Dean Sara Mann said Dr. Ray’s marketing and emerging technology knowledge will help the Lang School educate future business leaders.

Ray is ECRA’s senior editor and supervises PhDs.

As consumer experiences and expectations expand with technology, organizations try to leverage connection and analytics, said Ray.

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This helps marketers create sustainable, equitable consumer experiences. These difficulties typically require rethinking existing techniques and aims.

Dr. Ray is UofG’s fourth Lang Chair
Dr. Ray joins Drs. Laurie Barclay in Leadership, Ann Pegoraro in Sport Management, and Ilias Tsiakas in Finance as Lang Chairs at U of G’s business school.

The Chairs aim to increase Lang’s international profile. Langs sponsor Lang Chairs.