- Former Russian fast-food chain McDonald’s has unveiled a new logo as it prepares to reopen its restaurants on Sunday.
- The new branding has two lines and a circle representing a hamburger and two chips.
- The company has considered several options but has not yet announced a chain name.
Former Russian fast-food chain McDonald’s has unveiled a new logo as it prepares to reopen its restaurants on Sunday.
The new branding has two lines and a circle representing a hamburger and two chips. The company has considered several options but has not yet announced a chain name.
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McDonald’s announced in May that it was withdrawing from Russia because of the war in Ukraine. The Russian chain is preparing to reopen 15 restaurants this weekend, according to the Russian state news agency TASS, Sistema PBO, which operated the company that previously owned McDonald’s. A spokesman for PBO Systema told TASS: “The green background of the logo is the quality of the products and services that our customers are used to.”
Social media users have noticed that the new logo still looks like the letter “M”. Others say the new logo is inspired by the Bangladesh flag, with a dark green background and a red circle in a shade similar to the new logo.
According to Izvestia, Sistema PBO, the Russian state agency responsible for intellectual property rights, has proposed to Rospatent eight possible names for the new chain. Among the names considered are “free cashier”, ie “same”, “maximum Samy” and “box office available”.
McDonald’s, Sistema PBO and Rospatent did not immediately respond to the BBC’s request for comment. McDonald’s went out of business in Russia in March, less than two weeks after Russia invaded Ukraine.
Read more: McDonald’s new marque in Russia could be ‘Fun and Tasty’
Last month, he announced he was leaving Russia due to a ‘humanitarian crisis’ and ‘unpredictable working conditions’ caused by the war. Alexander Govor, who runs 25 McDonald’s restaurants in Siberia, wanted to take over the company’s restaurants.
Under this agreement, McDonald’s will retain its trademarks in Russia. He also has the ability to buy a restaurant for 15 years.
Prior to declaring his departure from Russia, McDonald’s has been operating in Russia for over 30 years. The fast food giant opened its first Russian restaurant in Moscow in January 1990.
The first store in Pushkin Square saw hundreds of customers queuing outside. It was a long wait to receive the first tasting of the famous American burger. When he finished the Cold War, it appeared as an important moment in the opening of the Soviet federal economy.
