In recent years, smartphone penetration in Pakistan has reached unparalleled heights. A number of smartphone makers, including Xiaomi, Samsung, Tecno, Vivo, and others, have started local assembly in Pakistan from 2020.

As a result, costs have dropped, and a large portion of the population has purchased smartphones. However, we have seen a reduction since Q1 of 2021, which was confirmed by a recent analysis from IDC. Smartphone purchases have dropped by a stunning -21 percent, according to the survey.

The graph below will help us better understand the trends in smartphone purchasing over the last 12 months.
As you can see, the number of smartphone units purchased has been steadily declining since Q1 of 2021.