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Netflix’s strategy for regaining subscribers resembles that of cable

Netflix settle tax dispute with Italy

Netflix’s strategy for regaining subscribers resembles that of cable

Time is a circle, and streaming platforms are getting closer and closer to recreating network television every day. Commercials are in, password sharing is out, and there’s a centralised hub where you can merge all of your subscriptions into one platform.

Netflix is now seeking to take it a step further and do it live, according to Deadline.

A Netflix spokesman told Gizmodo that the business is in the early stages of testing a new live streaming feature. Unscripted shows like competition series and reality TV reunion episodes might benefit from live streaming, as could audience engagement features like in-show voting (think American Idol-style).

It may also be used to broadcast live events, such as Netflix’s recent “Netflix is a Joke” festival, which you probably heard about because Dave Chappelle was attacked while playing there.

Performances from the current comedy festival were taped with the intention of releasing them on Netflix as conventional, recorded comedy specials. Netflix may be able to broadcast comparable events in near-real-time in the future, thanks to live streaming.

Netflix isn’t the only streaming service that offers live video. In February, Disney Plus launched its first live stream. However, there is currently little information regarding Netflix’s next version.

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