BREXIT Britain is already dancing to the beat of economic prosperity, music industry executives asserted in the aftermath of New Zealand’s landmark trade deal.

Six months after agreeing to our ambitious new trade deal with New Zealand, the UK’s music industry has lauded the pact for its ability to “promote British music and artists while expanding exciting opportunities for our vibrant music sector.” One of the deal’s primary implications is that it extends the time period during which UK music producers and performers can earn money from specific rights they control by twenty years. Additionally, it builds on previous government support for the UK’s creative sectors, notably the £330,000 Music Export Growth Scheme launched last year.

Warner Bros., Universal Music, Sony, and the British Phonographic Industry (BPI) have all applauded the UK music industry’s expanded protections.

“The UK and New Zealand are connected via shared culture, and the music sector is a shining illustration of that,” International Trade Secretary Anne-Marie Trevelyan said.

“This new trade agreement cuts red tape, creates new digital marketplaces, and increases investment opportunities for both the UK and New Zealand.

“It will be hugely welcome news to the thousands of businesses both big and small who are looking to grow and thrive by exporting internationally”.

Instrument makers are also promoting the arrangement, as guitar manufacturer George Lowden, who collaborated with Ed Sheeran to produce a new acoustic guitar line called “Sheeran with Lowden,” has seen considerable growth in New Zealand exports.

Lowden’s business has grown significantly in the three years following the launch of the “Sheeran with Lowden” collection, with exports increasing globally and 40 new employment established in the UK.

George Lowden, Chairman, and Founder of Lowden Guitars say: “I have been so pleased to see our recent export growth to New Zealand in partnership with our local retailer. I applaud the efforts of the Government to support musicians and businesses such as ours to deliver world-class creativity and quality to the global stage.

“When I started building guitars nearly fifty years ago, at the forefront of my mind was the two hands of the player – that individual musician who would take my guitar in their hands and, very often, rely on that guitar for their livelihood. The guitar must be a dependable companion to them. The same principle is true in business, it is about building relationships with a reliable partner.

“As a small business that has grown to work with musicians and other small businesses around the world, it is essential that we are reliable and can deliver the very best. This support of the Government enhances our capability to do this and sets the stage for further export growth, with creative collaboration which benefits everyone.”

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