Prince William has been encouraged to borrow a page from English soccer legend David Beckham’s book as he and wife Kate Middleton are expected to adopt a more ‘Hollywood-esque’ image.
Following David’s decision to hand up control of his Instagram account to a Ukrainian doctor in an effort to draw attention to the country’s poor circumstances, culture analyst Nick Ede predicted that the Duke and Duchess of Cambridge would follow suit.
Ede told Express UK: “I think they will be more likely to be doing Hollywood-esque films, which are being really well edited, made by great editors. But I think also they could do something like David Beckham did when he lent his Instagram to somebody in Ukraine to talk about their plight.”
Read more: Prince William advised to ‘act like Diana’ in order to keep the monarchy ‘relevant’
According to Ede, the Royal Family will increasingly rely on social media in order to “reach a new audience.”
He added: “They have to be much more impartial than an influencer, but I think they can tell stories in a really nice strategic way and really educate us.”
Ede also shared: “Strategically moving forward social media is their best form of actually becoming an appealing couple who people can relate to. That’s the most important thing – rather than just still images and reportage.”
“It’s really important for them moving forward, and for the role of the monarchy in the UK and beyond. That to me is really their way forward,” he continued.
Ede went on to conclude: “If you think of a royalist, they are usually a little bit older, and when the Queen passes away, we’ve got to look at what the role of the Royal Family is and how they can become relatable but also can still encourage tourism and all those amazing things they do.”
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