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Apple’s Face ID-Powered doorbell camera set to enter market

Apple

Apple’s Face ID-Powered doorbell camera set to enter market

Apple is gearing up for its entry into the smart home market with a Face ID-enabled smart doorbell, set to launch in late 2025, according to Bloomberg’s Mark Gurman. This new product aims to compete with established brands like Amazon’s Ring and Google’s Nest.

The smart doorbell will feature Face ID, allowing it to automatically unlock doors by recognizing users’ faces. To ensure privacy and security, Apple has developed a proprietary chip named Proxima that will process Face ID-related images locally on the device. Additionally, the doorbell will offer iCloud backup, enabling users to store their footage securely, which is likely to boost Apple’s subscription revenue.

Though Apple has not revealed if the doorbell will pair with its smart lock system or if it will work with third-party smart locks compatible with HomeKit, the device is expected to support the Thread smart home standard, which will integrate it into Apple’s expanding smart home ecosystem.

Alongside the doorbell, Apple is developing a smart home hub, potentially similar to the Google Nest Hub or Amazon Echo Hub. This hub may feature a 6-inch touchscreen and run on a custom operating system with Apple Intelligence, supporting smart home controls and FaceTime features.

In addition to the smart doorbell and hub, Apple is also preparing updates for its Apple TV and HomePod Mini devices. These upgrades are expected to further solidify Apple’s position in the smart home market with greater device integration.

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