- Indus Motor Company (IMC) lowers the prices of imported cars, pleasing potential buyers.
- IMC indicates estimated prices may change, effective for orders from March 12, 2024.
- The automotive industry in Pakistan is facing uncertainty amidst economic instability.
The Indus Motor Company (IMC) has opted to reduce the prices of its imported cars, delighting prospective buyers. The company reaffirmed its dedication to customer satisfaction and unveiled updated retail selling prices (RSPs) for its Completely Built-Up (CBU) passenger range.
The updated prices reflect substantial reductions for two of IMC’s vehicles:
- The Toyota Camry 2.5L Hybrid now carries a price tag of Rs. 29,990,000, marking a substantial drop of Rs. 23,869,000 from its previous price of Rs. 53,859,000.
- The Land Cruiser 300 ZX, on the other hand, will now be available for Rs. 120,000,000, down from its earlier price of Rs. 156,829,000, reflecting a decrease of Rs. 36,829,000.
IMC clarified that these estimated prices may change and will be confirmed at the time of delivery. The revised prices will be effective for all orders invoiced on or after March 12, 2024. These prices, per unit, are ex-factory Karachi and encompass sales tax, Federal Excise Duty (FED), Continuously Variable Transmission (CVT), and dealer’s commission.
Although IMC has not explicitly stated the reason behind the abrupt price drop, consumers are expected to embrace this decision due to the significant reduction. Amid unstable economic conditions, the automotive industry in Pakistan is facing uncertainty. Pak Suzuki has recently raised car prices, while Kia Pakistan has lowered rates for its crossover SUV, the Kia Sportage. With Toyota‘s announcement of reduced prices for its CBU line-up, consumers now have additional options to explore.
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There is optimism that the new government will implement measures to rejuvenate the automotive industry, stabilize prices, and enhance affordability for the general population. While the industry anticipates stability, consumers maintain hope for a promising future ahead.
