Meizu, a prominent Chinese tech company, has recently announced a significant strategic change by halting the development of new smartphones. Instead, it’s shifting its focus towards pioneering AI-driven “next-gen devices,” adopting an “All in AI” approach to innovation.
This shift reflects a broader evolution within Meizu, as noted by Shen Ziyu, Chairman and CEO of Xingji Meizu Group, highlighting the company’s transition from a traditional “mobile phone company” to an “ecological group” in 2023. Meizu has already made progress in creating immersive multi-terminal experiences, sharing core competencies through its Unbounded Zhixing open platform, and establishing its MYVU brand as a leader in AR glasses.
Shen also pointed out changes in the smartphone market, where consumers are delaying upgrades due to similar performance across brands and intense competition marked by incremental innovations. Consequently, Meizu has decided to withdraw from the smartphone business altogether, canceling upcoming models like Meizu 21 Pro, Meizu 22, and Meizu 23.
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This decision is in line with Meizu’s history of strategic shifts, including moving from its successful MP3 line to smartphones. The company’s venture into AI, exemplified by MYVU smart glasses, demonstrates its dedication to future technologies.
After extensive preparation, including team building and resource allocation, Meizu is ready to dive fully into the AI field. Plans include launching a new mobile operating system tailored for the AI era in 2024 and introducing the first AI hardware product later this year.
Despite this transition, Meizu assures users of ongoing support for existing products and services, with continued access to offline stores across China. Former Meizu executive Li Nan supports the company’s strategic change, endorsing its bold move towards AI innovation amid industry trends. Additionally, Meizu’s ongoing efforts in developing “Open All Hardware For AI LLM” signify further progress in this transformative journey.
