• Twitter introduces Product Drops, a new feature that will allow online merchants to tease their impending product launches.
• Retailers can produce a unique type of tweet that features both text and graphics to highlight the item.
• Users can also look at what others are saying about the product by clicking on the hashtag.

Product Drops, a new feature that allows online merchants to tease upcoming product launches; was launched today by the social networking platform as part of its online shopping ambitions.

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Feature of Product Drops

According to the company, many people already use Twitter to discuss product releases both before and after they are released. They could be anticipating a new drop; bragging about how they obtained the item in question or lamenting the fact that they did not. The new Product Drop feature, according to Twitter, aims to empower businesses to join in the conversation.

Product Drops allows merchants to create a special type of tweet; that highlights the item with both text and graphics. The merchant can compose their advertising tweet as usual; with product photographs and information on when the product will be available for purchase; but they will also be able to provide information on when the product will be available for purchase.

Users who click on this tweet are taken to the Product Details Page; where they may get all of the information they need to make a decision; including as the product description, price, and images. They can also use the hashtag to see what others are saying about the goods.

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