Instant messaging application WhatsApp will soon roll out a new feature allowing users to shop for goods and services right from the chat window.

According to the details, all the WhatsApp business account users would be directly able to provide product catalogs to their customers from within the chat window. Moreover, a shopping button will be added as well.

The shopping button will let users add items to their cart, and check out from within the WhatsApp chat.

Earlier, the globally popular messaging service offered user’s voice and video call support. This feature will also allow us to make group calls.

WhatsApp call support will soon arrive for the platform’s web and desktop clients.

However, the application has given the ability to its users to conduct voice and video chat but the phone’s new feature is currently under development.

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