CALIFORNIA: While many companies manufacture smartphones, Apple’s iPhones are considered the most sought-after devices worldwide, eagerly awaited by millions each year.

This year, Apple is set to unveil the much-anticipated iPhone 17 series, with the company officially announcing its launch date.

Alongside the iPhone 17 lineup, the event is also expected to feature the introduction of Apple Watch Series 11 and AirPods Pro 3.

Get ready for an awe dropping #AppleEvent on Tuesday, September 9! pic.twitter.com/uAcYp2RLMM

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— Tim Cook (@tim_cook) August 26, 2025

Apple’s upcoming launch event will be held at its headquarters, Apple Park, in California, where the company will showcase the highly anticipated iPhone 17 series.

Leaks regarding the iPhone 17 lineup have been circulating for months, revealing most of the expected features. Among the highlights of this year’s release is the introduction of the iPhone 17 Air, set to become Apple’s thinnest-ever smartphone.

The iPhone 17 Air will reportedly replace the iPhone 16 Plus and is expected to feature a single rear camera, likely with a 48-megapixel sensor.

Industry leaks suggest that the iPhone 17 Air will attract consumers primarily due to its sleek and ultra-thin design, as its features are expected to be largely similar to the standard model.

Meanwhile, the iPhone 17 Pro models are expected to see a major redesign of their rear cameras – a significant change considering Apple has made little to no alterations to its iPhone camera design since the launch of the iPhone 11 in 2020.