- ShareChat’s Yatharth Saraf warns of rising deepfake threats.
- ShareChat invests in AI to combat deceptive content.
- Vigilance is crucial in addressing evolving challenges of deepfakes.
Yatharth Saraf, the Director of Machine Learning at ShareChat and Moj, expressed concern over the rising threat of deepfakes—sophisticated, AI-generated videos and audio that convincingly fabricate content.
Saraf highlighted the escalating risk of misinformation due to the accessibility of technology enabling the creation of such deceptive media.
Emphasizing the need for vigilance, Saraf underlined ShareChat’s commitment to addressing this challenge. ShareChat is strategically investing in AI technologies to counter the proliferation of deepfakes and mitigate their impact on the platform. Saraf recognized the evolving nature of content consumption, noting that users no longer follow a meticulously curated graph but prefer a more modern, dynamic approach to social media.
As deepfake technology becomes more accessible and sophisticated, the potential for its malicious use in spreading misinformation grows.
Saraf’s call for vigilance reflects the broader industry concern about the impact of AI-generated content on the authenticity and reliability of information shared on social media platforms. ShareChat’s focus on leveraging AI to navigate this landscape underscores the importance of proactive measures to safeguard against the detrimental effects of deepfakes.
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