Women are sharing monochrome images of themselves on the social media platform in an attempt to encourage positivity and female empowerment in the midst of the pandemic.

While the exact beginning of this new photo challenge is unknown, posts tagged with #womensupportingwomen have over six million hits on Instagram, and #blackandwhitechallenge has over one million results.

The trend has become so popular that female celebrities across the globe are joining the initiative to post and nominate one another.

Meesha Shafi:

 

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Challenge accepted. Thanks for nominating with such a beautiful, empowering note @crisatomik ♥️🙏🏼 It takes one to know one. #B&W #portraitphotography #portrait 📸 @bashiraintoronto

A post shared by Meesha Shafi (@meesha.shafi) on Jul 27, 2020 at 5:23pm PDT

Jennifer Anniston:

 

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Thank you to all the brilliant and beautiful women in my life who sent the most uplifting messages today. Truth be told, I don’t really understand this #challengeaccepted thing…but who doesn’t love good reason to support women! Soooo…. challenge accepted! ⠀ ⠀ And while I have you here, maybe the best way we can support other women is to REGISTER TO VOTE for the issues that affect women. Encourage all your friends, girlfriends, sisters, moms, daughters to do the same. The election is right around the corner, and we need to look out for each other AND love each other! 👩🏽‍🤝‍👩🏻👩🏻‍🤝‍👩🏼👭🏽👩🏿‍🤝‍👩🏼❤️

A post shared by Jennifer Aniston (@jenniferaniston) on Jul 27, 2020 at 7:20pm PDT

Katrina Kaif:

 

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#challengeaccepted @anaitashroffadajania 🧡so grateful for the inspiration and support from all the women around me 👯‍♂️ @anushkasharma @kareenakapoorkhan @chhabra.reena17 @rohiniyer @fatimasanashaikh @kushakapila @yasminkarachiwala @isakaif

A post shared by Katrina Kaif (@katrinakaif) on Jul 28, 2020 at 1:39am PDT

Cindy Crawford:

 

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Love this simple way to lift each other up. #challengeaccepted 🖤🤍 Thank you for nominating me @vanessabryant @lisarinna @justbobbibrown @cocorocha @sarahperla1 @bensonlyndie @donnakaranthewoman…

A post shared by Cindy Crawford (@cindycrawford) on Jul 27, 2020 at 8:14am PDT

Sara Ali Khan:

 

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#challengeaccepted ♠️🖤 @anaitashroffadajania @sara_vaisoha

A post shared by Sara Ali Khan (@saraalikhan95) on Jul 27, 2020 at 12:14am PDT