• Levi’s has named the K-pop girl group New Jeans as its new worldwide ambassadors.
• The group’s social media page announced the announcement on March 6th.
• They are currently getting ready for a performance with the group in Seoul.

The iconic denim company Levi’s has named the K-pop girl group New Jeans as its new worldwide ambassadors. The group’s social media page announced the announcement on March 6th.

“We are honoured and thrilled to be with Levi’s, a timeless brand that represents the world’s most iconic pair of jeans.”

An official from Levi’s also commented on the partnership: “We prepared a meeting with New Jeans as the first step to appeal our brand identity to Generation Z while celebrating the 150th anniversary of the birth of [Levi’s jeans] 501. As they have free, fashionable, and bright energy, we plan to work on various performances and interesting projects together [with New Jeans] as our brand ambassador.”

In honour of the 501 Day, which commemorates the date on which they received the patent for their jeans back on May 20, 1873, they are currently getting ready for a performance with New Jeans in Seoul.

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