• Kanye West’s anti-Semitic outburst caused Adidas to break up their relationship.
• The Yeezy demand is apparently increased by the scandal.
• The footwear line is presently one of the most popular on Impossible Kicks.

Kanye West’s anti-Semitic outburst caused Adidas to break up their relationship. The Yeezy demand is apparently increased by the scandal. The footwear line is presently one of the most popular on Impossible Kicks, a significant online retailer of name-brand footwear and apparel.

According to John Mocadlo, CEO of Impossible Kicks, “Demand for Yeezys has increased 30% since last October-November.” The popularity of the Yeezy sneakers is comparable to that of other well-known retailers’ brands like Jordan and Nike shoes.

“Each month, we sell roughly 30,000 pairs of sneakers. Approximately 6,000–7,000 of those are currently Yeezys “Added he. According to Mocadlo, the most sought-after Yeezy 350s are those that have black and white as part of their colour scheme and are sold for 20% to 40% more than their original price.

When Yeezy sales increased, West was unable to benefit from them because the secondary market only accepted products that had already been sold. The CEO also mentioned that some consumers raced to buy the sneakers so they could resell them for a profit, while others craved them for their elegance and comfort.

But, following the fashion mogul boycott, the outlet manager acknowledged that it was becoming more challenging to obtain additional Yeezy products. “The inventory is starting to dry up after the uproar,” he stated. According to StockX, a top marketplace for reselling sneakers, as a result of the limited supply, Yeezy shoe prices are rocketing upward.

According to Drew Haines, director at StockX, “from the beginning of the year, the average price of Yeezy sneakers has grown, but overall sales have declined on StockX.” This is consistent with the laws of supply and demand and what we would anticipate to occur in the absence of fresh supply on the market.

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